Abstract
Decision making, in the present contemporary world, has been inherently complicated. Nowadays, the major challenge is the selection of an appropriate option. The arrival of numerous brands and models makes a purchase challenging. Hence, in this paper, four different models of the same branded laptops are considered, for the selection of an appropriate option, using the Analytic Hierarchy Process (AHP) and Multi-Objective Optimization on the basis of Ratio Analysis (MOORA), with bipolar fuzzy sets, which help decision makers arrive at the most logical choice based on their preferences. The bipolar fuzzy Analytic Hierarchy Process efficaciously supports decision making in cases where problems are complex and helps to understand and define them elaborately. A bipolar scale is defined in this process to demonstrate the relative significance of two criteria. However, the validity of a scale is the underlying base for an appropriate decision. The bipolar fuzzy Multi-Objective Optimization method provides an authorizing solution between better and worse attributes, taking into consideration beneficial and non-beneficial criteria.Weights are found using both the bipolar fuzzy Analytic Hierarchy and entropy methods, which help in achieving a better decision by comparison.
Recommended Citation
Shanthi, S. Anita and Preethi, R.
(2025).
(SI15-067) AHP and MOORA Decision Making Methods on Bipolar Fuzzy Sets,
Applications and Applied Mathematics: An International Journal (AAM), Vol. 20,
Iss.
4, Article 11.
Available at:
https://digitalcommons.pvamu.edu/aam/vol20/iss4/11