Date of Award


Document Type


Degree Name

Master of Science

Degree Discipline

Health Education


"We have all heard one say 'advertising never sold me anything but it's not true." Advertising has sold every one of us something. Benton and Bowles, Inc., said that there are three basic functions of advertising. First, it "informs" us of news about products. Second, it makes us "want" things advertised. Third, "it creates so much demand that mass production is possible... more goods are sold ...... for less money." For many years man has used many devices as a medium to advertise or communicate with one another. Whether it was for political, religious, commercial, or moral interests, all accept advertising as important in the control of the attitudes and opinions of the general public. Radio and television have played important parts as sources of information and entertainment, and public control has become increasingly evident during the past three decades.

Committee Chair/Advisor

C. A. Wood

Committee Member

C. A. Wood


Prairie View A&M College


© 2021 Prairie View A & M University

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Date of Digitization


Contributing Institution

John B Coleman Library

City of Publication

Prairie View





To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.