Date of Award
Master of Science
"We have all heard one say 'advertising never sold me anything but it's not true." Advertising has sold every one of us something. Benton and Bowles, Inc., said that there are three basic functions of advertising. First, it "informs" us of news about products. Second, it makes us "want" things advertised. Third, "it creates so much demand that mass production is possible... more goods are sold ...... for less money." For many years man has used many devices as a medium to advertise or communicate with one another. Whether it was for political, religious, commercial, or moral interests, all accept advertising as important in the control of the attitudes and opinions of the general public. Radio and television have played important parts as sources of information and entertainment, and public control has become increasingly evident during the past three decades.
C. A. Wood
C. A. Wood
Prairie View A&M College
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Date of Digitization
John B Coleman Library
City of Publication
Williams, Jr., J. W. (1958). The Influence Of Advertisement Through the Media Of Radio And Television On the Acceptance Of Commercial Products With Emphasis On Health. Retrieved from https://digitalcommons.pvamu.edu/pvamu-theses/511