The Influence Of Advertisement Through the Media Of Radio And Television On the Acceptance Of Commercial Products With Emphasis On Health

Author

Jesse W. Williams, Jr., Prairie View A&M College

Date of Award

8-1958

Document Type

Thesis

Degree Name

Master of Science

Degree Discipline

Health Education

Abstract

"We have all heard one say 'advertising never sold me anything but it's not true." Advertising has sold every one of us something. Benton and Bowles, Inc., said that there are three basic functions of advertising. First, it "informs" us of news about products. Second, it makes us "want" things advertised. Third, "it creates so much demand that mass production is possible... more goods are sold ...... for less money." For many years man has used many devices as a medium to advertise or communicate with one another. Whether it was for political, religious, commercial, or moral interests, all accept advertising as important in the control of the attitudes and opinions of the general public. Radio and television have played important parts as sources of information and entertainment, and public control has become increasingly evident during the past three decades.

Committee Chair/Advisor

C. A. Wood

Committee Member

C. A. Wood

Publisher

Prairie View A&M College

Rights

© 2021 Prairie View A & M University

Date of Digitization

10/07/2021

Contributing Institution

John B Coleman Library

City of Publication

Prairie View

MIME Type

Application/PDF

Recommended Citation

Williams, Jr., J. W. (1958). The Influence Of Advertisement Through the Media Of Radio And Television On the Acceptance Of Commercial Products With Emphasis On Health. Retrieved from https://digitalcommons.pvamu.edu/pvamu-theses/511