Date of Award
8-1963
Document Type
Thesis
Degree Name
Master of Science
Degree Discipline
Business Administration
Abstract
Advertising has been said to have originated in the Stone Age when the expert mater of stone clubs persuaded his fellows that they would be more successful in hunting food and furs if they traded some of their game for his dubs.
Early Greek and Hebrew history tells of the use of signs and symbols to announce the sale of merchandise. It was far removed from the type of advertising known today.
From ancient beginnings advertising has passed through the stages of word-of-mouth crying of wares in a community, and the pasting of small handbills where crowds gathered, to the modern method of reaching scores of millions of people on the same day with a manufacturer*s messages through newspapers, magazines, radio broadcasts, outdoor billboard, store displays, and through circulars distributed by mail and other means. In modem times, advertising has become an economic force of the first magnitude and a powerful social force of fast-growing might.
Publisher
Prairie View Agricultural and Mechanical College
Rights
© 2021 Prairie View A & M University
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Date of Digitization
2/9/2022
Contributing Institution
John B Coleman Library
City of Publication
Prairie View
MIME Type
Application/PDF
Recommended Citation
,Jr., B. G. (1963). A Study Of The Advertising Practices Of Twenty Dry Goods Stores In Waco, Texas. Retrieved from https://digitalcommons.pvamu.edu/pvamu-theses/1104