Date of Award

8-2024

Document Type

Dissertation

Degree Name

Doctor of Business Administration (DBA)

Degree Discipline

Business Administration

Abstract

This dissertation investigated the impact of the NCAA's Name, Image, and Likeness (NIL) policy on student-athletes' college choice. By synthesizing existing academic literature on NIL and college choice models, the study established a comprehensive theoretical framework. The research employed quantitative methods, gathering data through a survey to explore their perceptions and experiences with NIL. The analysis revealed that NIL significantly influenced college selection, with factors such as scholarship type, sport type, and geographic background of the athletes playing crucial roles. Interestingly, most respondents were aware of NIL policies before starting their college search. Demographic insights showed a slight female majority among participants, most of whom received some form of scholarship. This study enhances understanding of the strategic considerations student-athletes undertake in response to NIL policies

Keywords: NCAA, nil, student-athlete, college choice, scholarship, region, sport

Committee Chair/Advisor

Reginald L. Bell

Committee Member

Erick Kitenge

Committee Member

Jaeyoung Cho

Committee Member

Sudhir Tandon

Publisher

Prairie View A&M University

Rights

© 2021 Prairie View A & M University

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Date of Digitization

7/26/2024

Contributing Institution

John B Coleman Library

City of Publication

Prairie View

MIME Type

Application/PDF

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