Date of Award
Master of Science
The writer proposed to study the practices used in buying certain articles of clothing by a group of homemakers in the Elderville school district. This district, made up of four communities, is located eight miles southeast of the city of Longview (Gregg County), in East Texas. A large number of the families farmed for a living, while others engaged in various other occupations in the city of Longview. Most of the women were employed on jobs outside of the home which means that only a few of the wives were full time homemakers.
This study has attempted to secure information about some of the buying practices of homemakers in this selected rural district. The homemakers in Longview who lived in the Elderville district had several stores from which to make their selections. According to some authorities, those persons who live some distance from a town, need buying practices that will save time as well as money and energy.1The Knox Lee Power Plant, Gregg County Airport, and Cherokee Lake Club are all located within this school district.
1Katano, George, "A Study of Purchase Decisions," University of Michigan, New York University Press, 1955, p. 30.
E. M. Galloway
D. M. Hunt
Prairie View A&M College
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Date of Digitization
John B Coleman Library
City of Publication
Calloway, C. E. (1961). Buying Practices for Blouses and Skirts of a Group of Homemakers. Retrieved from https://digitalcommons.pvamu.edu/pvamu-theses/702