Date of Award

8-1961

Document Type

Thesis

Degree Name

Master of Science

Department

Master of Home Economics

Abstract

The writer proposed to study the practices used in buying certain articles of clothing by a group of homemakers in the Elderville school district. This district, made up of four communities, is located eight miles southeast of the city of Longview (Gregg County), in East Texas. A large number of the families farmed for a living, while others engaged in various other occupations in the city of Longview. Most of the women were employed on jobs outside of the home which means that only a few of the wives were full time homemakers.

This study has attempted to secure information about some of the buying practices of homemakers in this selected rural district. The homemakers in Longview who lived in the Elderville district had several stores from which to make their selections. According to some authorities, those persons who live some distance from a town, need buying practices that will save time as well as money and energy.1The Knox Lee Power Plant, Gregg County Airport, and Cherokee Lake Club are all located within this school district.

1Katano, George, "A Study of Purchase Decisions," University of Michigan, New York University Press, 1955, p. 30.

Committee Chair/Advisor

E. M. Galloway

Committee Member

D. M. Hunt

Publisher

Prairie View A&M College

Rights

© 2021 Prairie View A & M University

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Date of Digitization

11-10-2021

Contributing Institution

John B Coleman Library

City of Publication

Prairie View

MIME Type

Application/PDF

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