Date of Award


Document Type


Degree Name

Master of Arts

Degree Discipline



The problem of this study arises out of the controversial nature of the discussion surrounding the social usefulness of the television media as it reflects and sets the tone of basic issues in contemporary American life. The functional nature of the media in the establishing of public policy and the tremendous possibilities it has for shaping the nature and response to contemporary history has elicited the attention of scholars and commentators alike.

It shall be the purpose of this study, then, to see what the message conveyed by the media television is. The study will seek to answer the following questions: Does the media of television foster public attitudes? What are the methods and techniques of developing these attitudes? May the media be expected to show bias? What is the significance of such findings on the public utility of media in general? May the media be used as a source of historical documentation?

The material scope of this study extends from January 1968 to June 1968. The candidates officially entered the race for the Governorship in January and the race did not end until the run-off election in June; therefore, what they said was selected and reflected by the station during that time through the Script- Files of Station KCEN Television, Temple-Waco, Texas.

Committee Chair/Advisor

G. R. Woolfolk


Prairie View A&M College


© 2021 Prairie View A & M University

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Date of Digitization


Contributing Institution

John B Coleman Library

City of Publication

Prairie View





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